360° Video is about taking the viewer INTO the video. A 360 degree video (its full title) is a form of video presentation that allows the viewer to look ANYWHERE they want in location where the video was shot. This means if you film a 360° video in a train station the viewer would be able to look at the train arriving in the station, look above you to see the clouds and the power lines, behind you to see the people standing on the platform and the station behind you, to your left and right to see the queues of people waiting and the tracks leading off into the distance, and to even look down to see the platform you are standing on. There has never before been so immersive a viewing medium. 360° videos literally transport the viewer onto site.
Graphics can then be added to enhance the viewer’s experience, to add more information, or to guide the viewer on where to look at critical moments.
Sound can be rendered in full 360 Ambisonic format which is the latest in 360° audio technology, left natural on site, or accompanied by a Voice Over or Narration.